
Digital Marketing
DURATION – 2 MONTH
SYLABUS –
A digital marketing syllabus can vary depending on the level of the course (e.g., undergraduate, graduate), the duration, and specific goals of the program. However, I can provide you with a general outline that covers key areas typically included in a digital marketing syllabus. You may need to adapt this based on the specific requirements of your course or program:
Module 1: Introduction to Digital Marketing
- Overview of Digital Marketing
- Evolution and Importance of Digital Marketing
- Digital Marketing vs Traditional Marketing
- Key Digital Marketing Channels
Module 2: Website Planning and Development
- Basics of Website Development
- Importance of User Experience (UX) and User Interface (UI)
- Website Design Principles
- Mobile Responsiveness
Module 3: Search Engine Optimization (SEO)
- Introduction to SEO
- On-Page and Off-Page SEO
- Keyword Research and Analysis
- SEO Tools and Analytics
Module 4: Social Media Marketing
- Overview of Social Media Platforms
- Social Media Strategy
- Content Creation and Curation
- Social Media Advertising
Module 5: Content Marketing
- Content Strategy and Planning
- Content Creation and Distribution
- Blogging, Infographics, Videos, and more
- Content Analytics
Module 6: Email Marketing
- Building and Managing Email Lists
- Email Campaigns and Automation
- Email Design and Copywriting
- Email Analytics and Metrics
Module 7: Pay-Per-Click (PPC) Advertising
- Introduction to PPC
- Google Ads and Bing Ads
- Ad Campaign Setup and Optimization
- Ad Copywriting and Design
Module 8: Analytics and Data Analysis
- Google Analytics and Other Analytics Tools
- Data-driven Decision Making
- A/B Testing and Conversion Rate Optimization
- Reporting and Performance Metrics
Module 9: E-commerce Marketing
- E-commerce Platforms and Strategies
- Online Marketplaces
- Shopping Ads and Product Listings
- E-commerce Analytics
Module 10: Mobile Marketing
- Mobile App Marketing
- SMS Marketing
- Mobile Advertising
- Location-Based Marketing
Module 11: Influencer Marketing
- Identifying and Engaging Influencers
- Influencer Marketing Strategies
- Measurement and ROI in Influencer Marketing
Module 12: Legal and Ethical Considerations in Digital Marketing
- Privacy and Data Protection
- Compliance with Regulations
- Ethical Marketing Practices
Module 13: Emerging Trends in Digital Marketing
- Voice Search
- Artificial Intelligence in Marketing
- Augmented Reality (AR) and Virtual Reality (VR)
- Blockchain in Digital Marketing
Capstone Project or Final Assessment
- Apply Digital Marketing Concepts in a Real-world Scenario
- Develop and Implement a Comprehensive Digital Marketing Campaign
- Analyze Results and Present Findings