DURATION – 2 MONTH

SYLABUS – 

A digital marketing syllabus can vary depending on the level of the course (e.g., undergraduate, graduate), the duration, and specific goals of the program. However, I can provide you with a general outline that covers key areas typically included in a digital marketing syllabus. You may need to adapt this based on the specific requirements of your course or program:

Module 1: Introduction to Digital Marketing

• Overview of Digital Marketing
• Evolution and Importance of Digital Marketing
• Digital Marketing vs Traditional Marketing
• Key Digital Marketing Channels

Module 2: Website Planning and Development

• Basics of Website Development
• Importance of User Experience (UX) and User Interface (UI)
• Website Design Principles
• Mobile Responsiveness

Module 3: Search Engine Optimization (SEO)

• Introduction to SEO
• On-Page and Off-Page SEO
• Keyword Research and Analysis
• SEO Tools and Analytics

Module 4: Social Media Marketing

• Overview of Social Media Platforms
• Social Media Strategy
• Content Creation and Curation
• Social Media Advertising

Module 5: Content Marketing

• Content Strategy and Planning
• Content Creation and Distribution
• Blogging, Infographics, Videos, and more
• Content Analytics

Module 6: Email Marketing

• Building and Managing Email Lists
• Email Campaigns and Automation
• Email Design and Copywriting
• Email Analytics and Metrics

Module 7: Pay-Per-Click (PPC) Advertising

• Introduction to PPC
• Google Ads and Bing Ads
• Ad Campaign Setup and Optimization
• Ad Copywriting and Design

Module 8: Analytics and Data Analysis

• Google Analytics and Other Analytics Tools
• Data-driven Decision Making
• A/B Testing and Conversion Rate Optimization
• Reporting and Performance Metrics

Module 9: E-commerce Marketing

• E-commerce Platforms and Strategies
• Online Marketplaces
• Shopping Ads and Product Listings
• E-commerce Analytics

Module 10: Mobile Marketing

• Mobile App Marketing
• SMS Marketing
• Mobile Advertising
• Location-Based Marketing

Module 11: Influencer Marketing

• Identifying and Engaging Influencers
• Influencer Marketing Strategies
• Measurement and ROI in Influencer Marketing

Module 12: Legal and Ethical Considerations in Digital Marketing

• Privacy and Data Protection
• Compliance with Regulations
• Ethical Marketing Practices

Module 13: Emerging Trends in Digital Marketing

• Voice Search
• Artificial Intelligence in Marketing
• Augmented Reality (AR) and Virtual Reality (VR)
• Blockchain in Digital Marketing

Capstone Project or Final Assessment

• Apply Digital Marketing Concepts in a Real-world Scenario
• Develop and Implement a Comprehensive Digital Marketing Campaign
• Analyze Results and Present Findings